Source: exhibitionnews.uk

UFI opens registration for Business Mission in Bogotá

What the source says

“UFI has opened registration for its 2025 Business Mission, targeting Latin America’s growing exhibition market with a two-day programme in Bogotá on 14-15 October.”

Background & context

The upcoming Business Mission organized by UFI, the Global Association of the Exhibition Industry, marks a strategic initiative in response to the rising prominence of Latin America’s exhibition market. This event is set to take place in Bogotá, the capital of Colombia, known for its vibrant culture and economic potential.

What’s new

Registration for the 2025 Business Mission has officially opened. This two-day programme aims to bring together international organisers, venue operators, and service providers to explore various business opportunities within the region’s expanding exhibition sector.

Why it matters for exhibitors

The significance of this event cannot be overstated, as it provides exhibitors with a unique platform to engage with a growing market. Latin America is increasingly becoming a focal point for international businesses seeking to expand their reach, making this mission an ideal opportunity for exhibitors to gain insights into local market dynamics, establish connections, and explore partnership possibilities.

Key dates / venue / organizers

Details not provided in source.

Opportunities for contractors

Contractors can expect to find numerous opportunities at this event, including:

• Networking with key stakeholders in the exhibition industry.
• Potential collaborations with local businesses and international partners.
• Insight into the latest trends and developments in the Latin American market.
• Development of tailored strategies to penetrate this burgeoning market.

Market outlook & action checklist

As Latin America continues to grow as an exhibition hub, contractors and exhibitors should prepare for this evolving landscape by:

• Conducting thorough market research to understand regional preferences and demands.
• Establishing connections with local partners to enhance credibility and visibility.
• Attending trade shows and exhibitions to assess the competition and market conditions.
• Preparing flexible strategies that can adapt to the dynamic nature of the exhibition industry.

Executive Summary

• UFI’s Business Mission in Bogotá is set for October 14-15, 2025.
• Registration for the event is now open to international exhibitors and stakeholders.
• The event focuses on the expanding Latin American exhibition market.
• Contractors can find networking and collaboration opportunities.
• Exhibitors are encouraged to utilize this mission to tap into regional market insights.

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