Source: exhibitionnews.uk

UFI looking to shape the future of exhibitions in its centenary year at its 92nd Global Congress

What the source says

“UFI, the global association of the exhibition industry, has announced the official theme for the 92nd UFI Global Congress will be: ‘Shaping the Future’. Taking place 19-22 November 2025 in Hong Kong SAR, this year’s edition will unite global exhibition industry leaders in what is UFI’s centennial year.”

Background & context

The global exhibition industry is undergoing transformative changes, as highlighted by UFI’s announcement of the theme for its 92nd Global Congress titled ‘Shaping the Future’. This event, set to occur from 19-22 November 2025 in Hong Kong SAR, coincides with UFI’s centenary year, marking a significant milestone in the history of the exhibition sector.

What’s new

The UFI Global Congress is an annual gathering that brings together leaders and innovators in the exhibition industry. This year’s congress will focus on key themes such as innovation in business models, technology integration, and the evolving customer experience. The ‘Shaping the Future’ theme signifies a proactive approach to addressing contemporary challenges and exploring new opportunities within the sector.

Why it matters for exhibitors

For exhibitors, the UFI Global Congress represents a unique opportunity to engage with thought leaders and to gain insights into the future of exhibition practices. The discussions and presentations held during the congress will likely guide exhibitors as they prepare for upcoming industry trends and shifts. Understanding these dynamics is crucial for exhibitors aiming to maintain competitiveness in a rapidly changing market landscape.

Opportunities for contractors

This congress will likely create various opportunities for contractors who work in exhibition logistics, stand design, and event management. Engaging with industry leaders will enable contractors to refine their offerings and align them with future industry needs. The focus on innovation suggests a demand for new and creative services that contractors can provide to enhance the exhibition experience.

Market outlook & action checklist

As the exhibition industry progresses towards the congress, stakeholders should consider the following actions:

• Stay updated on innovation trends discussed at UFI Global Congress.
• Consider strategic partnerships with technology providers to enhance exhibition capabilities.
• Focus on customer experience enhancements, personalized engagement, and feedback mechanisms.
• Prepare for potential changes in business models that could arise from insights shared at the Congress.
• Network with other stakeholders to leverage shared knowledge and resources effectively.

Executive Summary

• UFI Global Congress theme for 2025 is ‘Shaping the Future’.
• Event scheduled for 19-22 November 2025 in Hong Kong SAR.
• Focus on innovation, business models, and customer experience.
• Provides opportunities for exhibitors to engage and network.
• Contractors can align services with upcoming industry needs.

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