Source: exhibitionnews.uk

Specialised Exhibitions transitions into new consolidated Montgomery Group Africa

What the source says

“Specialised Exhibitions has transitioned to a new name: Montgomery Group Africa, reflecting the consolidation of Montgomery Group’s regional divisions across Africa under one unified management structure. The company said the strategic move would streamline operations, strengthen regional alignment, and support long-term growth. “This transition is more than a name change, it’s a reflection of where we’re headed.”

Background & context

Specialised Exhibitions, a key player in the events industry, has undergone a significant transition, rebranding itself as Montgomery Group Africa. This change reflects a strategic focus on consolidating management structures across various African regions. The move aims to streamline operations, enhance collaboration and resource allocation, and support long-term growth across the continent.

What’s new

The transition, effective from 1 September 2025, marks the beginning of a new chapter for the company that has operated under the Specialised Exhibitions banner since 1968. With over 50 events organized across 15 countries, this rebranding aligns with Montgomery Group’s vision for a more agile and cohesive approach to its event management and marketing processes.

Why it matters for exhibitors

This rebranding is not merely cosmetic; it encapsulates a strategic vision that promises notable benefits for exhibitors. By simplifying leadership structures and fostering stronger regional alignment, Montgomery Group Africa aims to improve innovation and consistency in their event offerings. Exhibitors can expect enhanced support and clearer communication as the company integrates its operations across the continent.

Opportunities for contractors

With the consolidation of the Montgomery Group Africa, contractors may find new opportunities to engage with a larger and more unified organization. The following are potential avenues for collaboration:

• Involvement in marketing communications and collateral development for the new brand.
• Participation in organizing and executing events under the new corporate structure.
• Engagement in design and operational improvements of event logistics across various regions.

Market outlook & action checklist

Montgomery Group Africa’s rebranding positions it for an ambitious growth phase, emphasizing the importance of adaptability in a rapidly changing market. Exhibitors and stakeholders should consider the following action checklist:

• Review opportunities in the newly unified brand’s portfolio.
• Stay updated on changes in event management strategies.
• Engage with local teams for insights into market needs and expectations.
• Align marketing strategies with the new corporate identity.

Executive Summary

• Montgomery Group Africa emerges from the rebranding of Specialised Exhibitions.
• This transition takes effect from 1 September 2025.
• Exhibitors can expect improved support and collaboration opportunities.
• Contractors may find enhanced involvement possibilities under the new structure.
• Adapting to new strategies will be crucial for market engagement.

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