Source: exhibitionnews.uk

SISO CEO Summit – innovation imperative

What the source says

“A Society of Independent Show Organisers (SISO) report on organisers thinking big in Texas Over 370 exhibition industry professionals gathered at the Barton Creek Resort Austin, TX, USA, 30 March–3 April to learn and network at the annual SISO CEO Summit.”

Background & context

The SISO CEO Summit is a significant event in the exhibition industry calendar, organized by the Society of Independent Show Organisers. This summit serves as a crucial platform for industry leaders to converge, share insights, and discuss the future direction of exhibitions and trade shows. Held annually, the summit is designed to foster connections among professionals while addressing key trends and challenges in the industry.

What’s new

The latest summit took place at the Barton Creek Resort in Austin, Texas, from March 30 to April 3, 2025. This year’s event marked a record attendance with over 370 professionals from the exhibition sector, making it the largest gathering of for-profit exhibition CEOs to date. Notably, the event saw a 22% increase in first-time delegates compared to previous years, indicating a growing interest in industry participation and networking.

Why it matters for exhibitors

The SISO CEO Summit is particularly important for exhibitors as it addresses an array of pressing topics that impact the exhibition sector. By bringing together industry leaders, exhibitors gain valuable insights into best practices, innovative trends, and strategic approaches to enhance their exhibition strategies. Such networking opportunities can lead to collaborative ventures and a deeper understanding of the market dynamics that affect their businesses.

Opportunities for contractors

The summit also opens up various opportunities for contractors involved in the exhibition sector. With an increased attendance and participation from new delegates, there is potential for contractors to engage with new clients, showcase their services, and establish long-term relationships within the industry. The discussions held during the summit often lead to new projects and initiatives that contractors can leverage.

Market outlook & action checklist

• Monitor key trends discussed at the summit to stay ahead in the market.
• Engage with new contacts made during the summit for potential business opportunities.
• Consider attending future summits to maintain industry relevance.
• Assess and adapt your strategies based on the insights shared by industry leaders.
• Explore collaboration opportunities with other exhibitors and contractors.

Executive Summary

• The SISO CEO Summit gathered over 370 exhibition industry professionals.
• This year’s event represented the largest assembly of for-profit exhibition CEOs to date.
• A notable 22% of the attendees were first-time delegates, showcasing an increase in industry engagement.
• The summit provides crucial networking and learning opportunities for exhibitors and contractors.
• Key insights from the summit can drive strategic decisions within the industry.

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