Source: exhibitionnews.uk

Riyadh welcomes 6th edition of Saudi Event Show

What the source says

“The Saudi Event Show (SES), the Kingdom’s largest gathering for the events and MICE industry, returns to Riyadh, 17–18 September 2025, at The Arena, with organisers promising a bigger show than ever. They say they expect 5,000+ industry professionals and 100+ exhibitors and suppliers. The Saudi Event Show 2025 will showcase the latest innovations from technology suppliers and live event organisers.”

Background & context

The Saudi Event Show (SES) is touted as the biggest gathering for the events and MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in Saudi Arabia. With growing global attention towards the Kingdom’s evolving events sector, this show plays a pivotal role in enhancing the country’s reputation as a key player in the international events market. The 2025 edition promises to be larger and more innovative, reflecting the rapid advancements in technology and event management practices.

What’s new

The upcoming 2025 Saudi Event Show will feature 340 exhibitors showcasing pioneering solutions and innovations from technology suppliers and live event organizers. A notable highlight includes keynote sessions discussing how Saudi Arabia is drawing insights from the successes of World Expos. Additionally, the SES will introduce the Saudi Event Awards, scheduled for 18 September 2025, to celebrate excellence in the local events industry.

Why it matters for exhibitors

Exhibitors at the Saudi Event Show will have the unique opportunity to engage with over 5,000 industry professionals, providing a platform for networking and business development. The emphasis on innovative technologies and practices makes it an ideal setting to present new products and ideas. The awards ceremony adds an extra layer of incentive, encouraging participation from the best in the industry.

Key dates / venue / organizers

17–18 September 2025, at The Arena, Riyadh, KSA

Opportunities for contractors

With a large scale of exhibitors expected, contractors in the events sector can find various opportunities:

• Providing event management services and logistical support.
• Offering construction and design solutions for exhibition spaces.
• Supplying audiovisual and technology equipment.
• Delivering catering and hospitality services during the event.
• Engaging in sponsorship opportunities for increased visibility.

Market outlook & action checklist

• Understand current trends in the events and MICE industry.
• Prepare innovative solutions tailored to the needs of exhibitors.
• Establish connections with potential partners and clients at the show.
• Participate in discussions about future developments in event management.
• Leverage social media and other marketing tools to promote participation.

Executive Summary

• Saudi Event Show 2025 will take place on 17-18 September in Riyadh.
• Expected 340 exhibitors and over 5,000 industry professionals.
• Keynote sessions will address best practices from global expos.
• Introduction of the Saudi Event Awards to honor industry excellence.
• Opportunities for contractors in various service areas.

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