Source: exhibitionnews.uk

Change is a constant companion: AUMA annual publication released

What the source says

“The trade fair business of the future is and will remain international, according to a new annual publication from AUMA, the Association of the German Trade Fair Industry. This is one of seven observations in the German trade fair industry, according to the newly published, ‘Trends 2025/2026’.”

Background & context

The AUMA annual publication titled ‘Trends 2025/2026’, released on 12th August 2025, highlights the ongoing transformation of the trade fair industry in Germany amidst global upheaval. It emphasizes that the industry remains an international hub for economic exchange and innovation.

What’s new

The report identifies multiple trends, focusing particularly on sustainability and resilience in the face of challenges. It notes a slight increase in the number of trade fairs held in Germany, with 192 recorded in the first half of 2025 and expectations for another 130 before the year’s end.

Why it matters for exhibitors

This publication is significant for exhibitors as it underscores the increasing importance of trade fairs as platforms for business networking and market engagement. The rise in visitor numbers by more than three percent indicates a recovering interest in face-to-face interactions, which can lead to more impactful and genuine exchanges between businesses.

Opportunities for contractors

Contractors have a vital role to play in the flourishing German trade fair market. With a strong focus on sustainability and innovation, contractors can introduce services and products that align with these themes, thus capitalizing on the emerging needs of exhibitors and organizers. Additionally, the anticipated success of major upcoming events like Gamescom and the Caravan Salon offers multiple opportunities for contractors to engage and provide solutions throughout these trade fairs.

Market outlook & action checklist

• Stay informed about upcoming trade fairs and industry trends as highlighted in the AUMA report.
• Explore sustainability practices and integrate them into planning and execution.
• Network with exhibitors and organizers to understand their evolving needs.
• Evaluate opportunities presented by high-profile events such as Gamescom and Caravan Salon.
• Monitor economic indicators that influence the trade fair industry’s growth.

Executive Summary

• AUMA’s report emphasizes the global importance of trade fairs in economic exchange.
• Germany hosted 192 trade fairs in the first half of 2025, illustrating growth.
• A projected increase in visitors indicates renewed interest in trade fairs.
• Upcoming major events provide numerous opportunities for contractors.
• Sustainability is a key focus for future exhibitions.

Attribution: Original article. This post provides original commentary/analysis and brief facts for discovery and fair use. All rights remain with the original publisher.