The landscape of the exhibition industry is continuously evolving, reflecting changes in consumer behavior and technological advancements. Recently, the exhibition of the 'Wizard of Oz' at Sphere Las Vegas has garnered attention not only for its artistic appeal but also for its financial impact. The venue, known for its innovative design and features, offers a unique experience that is starting to redefine the boundaries of conventional entertainment.

The SISO CEO Summit is a significant event in the exhibition industry calendar, organized by the Society of Independent Show Organisers. This summit serves as a crucial platform for industry leaders to converge, share insights, and discuss the future direction of exhibitions and trade shows. Held annually, the summit is designed to foster connections among professionals while addressing key trends and challenges in the industry.

The exhibition and trade fair industry is on a path of transformation, driven by the necessity for businesses to adapt and evolve in a changing landscape. In 2025, the emphasis is shifting from merely managing operations to fostering an environment where innovation and entrepreneurship are paramount. This change signifies a call for businesses to integrate deeper partnerships and collaboration in their operational frameworks, aligning with the evolving market demands.

The global trade exhibition landscape has been increasingly affected by economic factors, most notably tariffs. The ongoing complexities in trade policies and tariffs have emerged as significant challenges for exhibitors and organizers alike. At the recent UFI’s MEA Conference held in Cairo, Dr. Barış Onay shed light on these pressing issues and their implications for the trade show sector.

The exhibition and trade-fair industry has been undergoing significant changes as companies look to strengthen their portfolios through strategic acquisitions. One notable recent development is the acquisition of Generis Group by Emerald Holding. This marks Emerald's fifth acquisition of 2025, showing a clear trend toward consolidation in the space.

Events Venture Group (EVG), a US-based coalition of seasoned entrepreneurs and event operators, has made strides in shaping the future of events. Since its inception in May 2024, EVG has focused on fostering a top-tier network within the global event ecosystem, comprising over 35 influential leaders. The group has assessed more than 130 ventures, aiding in cultivating the next generation of event entrepreneurship.