Germany has established itself as a leading venue for trade fairs and exhibitions. The variety of industries represented in German exhibition halls attracts both national and international exhibitors and visitors. Last year, 2.46 million people from abroad attended the 176 national and international trade fairs in Germany. This corresponds to a foreign share of 34 percent. This high level of internationality is a key strength for Germany as an exhibition location.

The AUMA annual publication titled ‘Trends 2025/2026’, released on 12th August 2025, highlights the ongoing transformation of the trade fair industry in Germany amidst global upheaval. It emphasizes that the industry remains an international hub for economic exchange and innovation.

The Italian Exhibition Group (IEG) recently released its financial performance report for the first half of 2025. This report verifies that IEG is continuing its upward trajectory in revenue and profitability.