The partnership between China and the UAE has been growing significantly since the 1980s, when trade first began. The relationship has continued to strengthen to the point where China has become the UAE's largest economic partner, followed closely by India and the US. This deepening bond is evidenced by an increasing Chinese presence in the UAE's exhibition landscape, with a notable rise in the number of Chinese companies participating in various trade shows and exhibitions.

The Saudi Event Show (SES) is touted as the biggest gathering for the events and MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in Saudi Arabia. With growing global attention towards the Kingdom's evolving events sector, this show plays a pivotal role in enhancing the country's reputation as a key player in the international events market. The 2025 edition promises to be larger and more innovative, reflecting the rapid advancements in technology and event management practices.

Clarion Events, recognized as the world’s largest privately owned event and exhibition organizer, is set to spearhead the inaugural Sand & Fun 2025. This general aviation event represents a significant milestone in Saudi Arabia, aiming to unite elements of innovation, aerospace, culture, and adventure under one roof. By partnering with the Saudi Aviation Club, Clarion Events is poised to enhance the visibility and accessibility of general aviation within the region.

The exhibition industry in the Middle East and Africa is experiencing significant transformation, largely due to a combination of sustained economic growth and focused governmental initiatives aimed at enhancing business tourism. As highlighted during the recent UFI MEA Conference in Cairo, the region is expected to see profound changes in its exhibition landscape, supported by investments in venue infrastructure and a commitment to fostering international and local events.

Saudi Arabia is rapidly emerging as a significant player in the global exhibition market. The excitement surrounding the country's exhibition landscape is palpable, especially following the success of the previous year's International MICE Summit. Industry experts are optimistic about the influx of international organizers eager to establish a presence in this promising market.

Saudi Arabia's Public Investment Fund (PIF) has recently established Expo 2030 Riyadh Co. (ERC), which will oversee the country's inaugural World Expo. This significant development aims to facilitate the infrastructure and programming of the event, marking a major step towards diversifying the Saudi economy in line with the Vision 2030 initiative.

The International Congress and Convention Association (ICCA) Middle East Summit 2025 is set to take place in Bahrain, marking a significant event in the region's business events landscape. This summit, to be held on September 1-2, represents the first time Bahrain has hosted this prestigious gathering. It aims to facilitate discussions and networking among stakeholders in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.

The Elevator Show Dubai (TES) is a vital trade fair that highlights innovations and developments in the vertical transportation industry. As scheduled, the next edition will occur on 21-23 September 2026 at the Dubai World Trade Centre (DWTC). This show has garnered international interest, evident from its previous success in attracting 3,700 visitors from 76 countries along with 110 exhibitors in its last edition.