Bangkok’s IMPACT sets its strategy sights on Chinese and Indian markets
Bangkok Land Company Limited, the operator of Thailand’s IMPACT Exhibition Management Co., Ltd, has announced a marketing initiative aimed at expanding into the Indian and Chinese markets. This move is part of a broader strategy to establish IMPACT as a premier event and entertainment destination in Asia. The event landscape in Thailand is thriving, with the country ranked fifth in Asia for international meetings and holding the top position in the ASEAN region.