Source: exhibitionnews.uk

Hong Kong: a thriving environment for global trade shows

What the source says

“Building on the meetings momentum As we move through 2025, Hong Kong continues to build on the incredible momentum from 2024, when the territory received 1.42m overnight MICE visitors. This represented an increase of 10% year-on-year.”

Background & context

As we move through 2025, Hong Kong continues to build on the incredible momentum from 2024, when the territory received 1.42m overnight MICE visitors. This represented an increase of 10% year-on-year. The importance of the international market is clear: Last year, half of all visitors who came for MICE events came from overseas, highlighting the region’s status as a vibrant hub for global trade shows.

What’s new

The landscape in Hong Kong is evolving, with a steady rise in MICE (Meetings, Incentives, Conventions, and Exhibitions) events. This uptick suggests a thriving environment that is catering to international visitors and exhibitors alike.

Why it matters for exhibitors

Exhibitors seeking to enter the Asian market or expand their reach will find Hong Kong increasingly appealing. The accessibility for overseas visitors combined with robust local infrastructure provides a significant advantage, making it easier to connect with potential clients and partners.

Opportunities for contractors

Contractors can seize the moment by aligning with the growing number of events and leveraging the increased demand for stand design, construction, and logistical support. This surge in MICE activity opens avenues for collaboration, innovation, and service provision.

Market outlook & action checklist

• Monitor MICE events scheduled in Hong Kong for 2025.
• Establish connections with local organizers and venue managers.
• Develop targeted marketing strategies to attract international exhibitors.
• Enhance logistical and operational capabilities to accommodate increased demand.
• Stay updated on trends and preferences in the exhibition industry.

Executive Summary

• Hong Kong received 1.42 million MICE visitors in 2024, marking a 10% increase.
• The region is positioning itself as a premier global trade show location.
• Half of all MICE visitors were from overseas, indicating strong international appeal.
• Contractors have opportunities to tap into the growing MICE market.
• Exhibitors should consider Hong Kong for its strategic advantages in the Asian market.

Attribution: Original article. This post provides original commentary/analysis and brief facts for discovery and fair use. All rights remain with the original publisher.