Source: blog.ufi.org

UFI Member Spotlight: Meet Laura Purdy of Exhibition Place

What the source says

“UFI Member Spotlight: Meet Laura Purdy of Exhibition Place As part of our centennial celebrations, we’re spotlighting the leaders, innovators, and visionaries who have shaped our association over the years. This month, we head to Canada to speak with Laura, who has been a driving force within UFI for decades, from serving on the Board and Executive Committee to becoming the first Chair of our North America Chapter.”

Background & context

UFI, the Global Association of the Exhibition Industry, has been pivotal in supporting and promoting the interests of exhibition organizers and venues worldwide. One notable member is Exhibition Place in Canada, which has been affiliated with UFI since 2000. As Canada’s largest convention and exhibition center, Exhibition Place represents a significant presence in the global exhibition landscape.

What’s new

This month, UFI is spotlighting Laura Purdy, an influential leader within the association. With decades of involvement, Laura has been instrumental in shaping UFI’s direction, notably as the first Chair of the North America Chapter. This spotlight celebrates her contributions as part of UFI’s centennial celebrations, highlighting the role of leaders and innovators in the association’s history.

Why it matters for exhibitors

The engagement of key figures like Laura Purdy showcases the importance of leadership within UFI and the broader exhibition industry. Her tenure emphasizes the value of networking and collaboration among global industry colleagues. By joining UFI, organizations like Exhibition Place gain access to a wealth of resources, connections, and insights that can enhance their exhibition strategies and strengthen their market position.

Opportunities for contractors

As UFI recognizes influential figures in the exhibition industry, there are numerous opportunities for contractors to engage with these leaders. Contractors can benefit from partnerships and collaborations that emerge from these networks.

Market outlook & action checklist

• Consider joining UFI for increased visibility and networking opportunities.
• Engage with leaders in the exhibition industry to gain insights and knowledge.
• Explore partnerships with established venues like Exhibition Place to enhance service offerings.
• Stay updated on trends and changes within the global exhibition market.
• Leverage UFI resources to improve exhibition strategies.

Executive Summary

• UFI is celebrating its centennial milestone.
• Laura Purdy is spotlighted for her contributions and leadership.
• Exhibition Place has been a proud member of UFI since 2000.
• Opportunities for contractors exist through networking with UFI leaders.
• Joining UFI can enhance visibility and provide valuable resources.

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