The Shift from Traditional to Modular Booths Worldwide

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For decades, traditional custom-built stands dominated expos. But in recent years, modular systems have gained massive traction worldwide.

Why? They’re flexible, cost-efficient, and align with the growing need for sustainability. Let’s explore how the market is shifting.

Quick Summary

  • Modular booths are overtaking traditional ones.
  • Key drivers: cost, flexibility, sustainability.
  • Contractors must adapt to the change.

Who This Is For

  • Exhibitors deciding booth type.
  • Contractors adapting to new demand.

Why the Shift?

  • Cost: Modular stands cost 30-40% less.
  • Speed: Easy to set up, less labor-intensive.
  • Sustainability: Reusable materials reduce waste.
  • Flexibility: Works for different expo sizes.

Challenges for Exhibitors

  • Less customization compared to full custom builds.
  • Requires creative branding solutions.

What Do You Think?

What do you prefer for expos in 2025?

How Expo Win Helps

  • Exhibitors post stand type preference in projects.
  • Contractors showcase modular experience in profiles.
  • Easier matching for faster project delivery.

Stay ahead of the modular trend

Sign up on Expo Win and showcase your modular expertise

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